{"id":968,"date":"2019-09-09T09:58:26","date_gmt":"2019-09-09T07:58:26","guid":{"rendered":"https:\/\/caracter.flyingkiwi.dev\/?post_type=impact&#038;p=258"},"modified":"2020-01-24T13:12:21","modified_gmt":"2020-01-24T12:12:21","slug":"haal-het-maximale-uit-de-shopper","status":"publish","type":"impact","link":"https:\/\/www.caractercommunity.com\/en\/academy\/overview\/haal-het-maximale-uit-de-shopper\/","title":{"rendered":"Haal het maximale uit de shopper"},"content":{"rendered":"\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Voor wie het maximale uit de shopper wil\nhalen &nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<p>Shopper marketing bestaat niet alleen uit het realiseren van doelstellingen vanuit de fabrikant, maar houdt ook rekening met de doelstellingen van de retailer. Het is daarom essentieel niet alleen de shopper, maar \u00f3\u00f3k de consument goed te begrijpen. Een succesvol shopper marketing plan omvat vanuit grondige analyse het hele speelveld vanaf overweging tot aankoop tot daadwerkelijke aankoop. &nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Je krijgt inzicht in<\/strong><\/p>\n\n\n\n<ul><li>Wat zijn drivers van het shoppergedrag van de categorie, segment of merk?<\/li><li>Wat is een succesvolle strategische richting?<\/li><li>Hoe door te vertalen naar een tactische shopper marketing mix? <\/li><\/ul>\n\n\n\n<p><strong>Programma modules<\/strong><\/p>\n\n\n\n<ul><li>Shoppergedag<\/li><li>Shopper marketing strategie<\/li><li>Shopper marketing mix<\/li><li>Shopper activatie &nbsp;<\/li><\/ul>\n\n\n\n<p><strong>Jouw skills en resultaten na de training\nhaal het maximale uit de shopper <\/strong><\/p>\n\n\n\n<ul><li>Je bent in staat zelfstandig een shopper marketing plan te ontwikkelen<\/li><li>Je hebt inzicht in de drivers van het shoppergedrag en begrijpt de samenhang tussen deze drivers <\/li><li>Je bent in staat een succesvolle strategische richting door te vertalen naar een shopper marketing mix &nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p>Neem\ncontact met ons op over onze tailormade ervaringen en mogelijkheden.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignleft columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-10-1024x600.jpg\" alt=\"\" data-id=\"1512\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/haal-het-maximale-uit-de-shopper\/caracter-next-10\/\" class=\"wp-image-1512\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-10-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-10-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-10-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-10.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-10-1024x600.jpg\" alt=\"\" data-id=\"1513\" data-full-url=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-10.jpg\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/haal-het-maximale-uit-de-shopper\/caracter-fresh-10\/\" class=\"wp-image-1513\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-10-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-10-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-10-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-10.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"author":2,"featured_media":1413,"template":"","categories":[114,113],"tags":[85],"impact-audience":[89,90],"impact-format":[96],"impact-duration":[111],"impact-location":[105],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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