{"id":975,"date":"2019-09-09T10:02:08","date_gmt":"2019-09-09T08:02:08","guid":{"rendered":"https:\/\/caracter.flyingkiwi.dev\/?post_type=impact&#038;p=265"},"modified":"2020-01-24T13:09:54","modified_gmt":"2020-01-24T12:09:54","slug":"een-succesvolle-relatie-met-je-retailer","status":"publish","type":"impact","link":"https:\/\/www.caractercommunity.com\/en\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/","title":{"rendered":"Een succesvolle relatie met je retailer"},"content":{"rendered":"\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>Voor wie een succesvolle relatie met de retailer wil <\/h4>\n\n\n\n<p>Het speelveld waar leverancier&nbsp;en retailer elkaar tegenkomen verandert en het spel wordt anders gespeeld. Discussies, innovaties en concurrentie zijn aan de orde van de dag. Krijg inzicht in hoe retailers denken over samenwerking, conditieverbeteringen, prijsverhogingen, merken en private labels. Hoe zien zij introducties en relaunches? Wat verwachten zij van jou als leverancier en welke \u2018groene en rode knoppen\u2019 kun je bespelen. Je krijgt algemene inzichten, praktische tips en praktijkcases. Omdat de retailer het eindstation is staan we ook stil bij het begin, jouw interne voorbereiding. De rol van trade marketing is van belang. Welke input heb je nodig voor het beste resultaat bij de klant. Hoe zet je deze in, aansluitend op je doelstelling.<\/p>\n\n\n\n<h4>Je krijgt inzicht in<\/h4>\n\n\n\n<ul><li>Feitelijke kennis en inzichten binnen retail(er)<\/li><li>Mogelijkheid om samen (actuele) cases onder deskundige begeleiding diepgaand uit te werken<\/li><li>Trainen van vaardigheden<\/li><\/ul>\n\n\n\n<h4>Programma modules<\/h4>\n\n\n\n<ul><li>Retailtrends<\/li><li>Retailoperatie<\/li><li>Retail (inkoop) strategie<\/li><li>Formule uitgangspunten <\/li><li>Voorbereiden, Argumenteren &amp; Onderhandelen <\/li><li>Samenwerking &amp; challengen<\/li><li>Categorie management<\/li><\/ul>\n\n\n\n<h4>Jouw skills en resultaten na de training een succesvolle relatie met je retailer<\/h4>\n\n\n\n<ul><li>Je bent een volwaardig en voorbereid gesprekspartner<\/li><li>Je bent in staat succesvolle (handels)relaties aan te gaan <\/li><li>Je bent voor jezelf en de organisatie van grotere meerwaarde<\/li><li>Je bezit kennis van de uitdagingen van je retail partner en weet hoe hier mee om te gaan<\/li><li>Je haalt het maximale uit de inzet van trade marketing bij het realiseren van jouw doelen<\/li><\/ul>\n\n\n\n<p>Neem contact met ons op over onze tailormade ervaringen en mogelijkheden.<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignleft columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-5-1024x600.jpg\" alt=\"\" data-id=\"1499\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/caracter-next-5\/\" class=\"wp-image-1499\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-5-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-5-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-5-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-5.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-6-1024x600.jpg\" alt=\"\" data-id=\"1500\" data-full-url=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-6.jpg\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/caracter-fresh-6\/\" class=\"wp-image-1500\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-6-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-6-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-6-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-6.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"spotlight\">\r\n\t<div class=\"row\">\r\n\t\t\t\t        <div class=\"col-lg-4\">\r\n\t\t        \t<a href=\"https:\/\/www.caractercommunity.com\/cases\/caracter-is-voor-mij-een-flexibel-in-te-huren\/\" class=\"card card-case\" title=\"Een structureel partnership met een grote retailer.\">\r\n\t\t<div class=\"card-img\">\r\n\t\t<img width=\"620\" height=\"330\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/2.-\u201c\u201cCaracter-is-voor-mij-een-flexibel-in-te-huren-externe-trade-marketingafdeling.\u201d\u201d.jpg\" class=\"img-fluid\" alt=\"Een structureel partnership met een grote retailer.\" loading=\"lazy\" data-object-fit=\"cover\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/2.-\u201c\u201cCaracter-is-voor-mij-een-flexibel-in-te-huren-externe-trade-marketingafdeling.\u201d\u201d.jpg 620w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/2.-\u201c\u201cCaracter-is-voor-mij-een-flexibel-in-te-huren-externe-trade-marketingafdeling.\u201d\u201d-300x160.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/>\t<\/div>\r\n\t<div class=\"card-body\">\r\n\t\t<img width=\"240\" height=\"240\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/groothedde-vaassen-bv.jpg\" class=\"logo\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/groothedde-vaassen-bv.jpg 240w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/groothedde-vaassen-bv-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t<div class=\"equal-heights\">\r\n\t\t\t<p class=\"card-text\">Een structureel partnership met een grote retailer.<\/p> \r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/a>\t\t\t\t<\/div>\r\n\t\t    \t\t        <div class=\"col-lg-4\">\r\n\t\t        \t<a href=\"https:\/\/www.caractercommunity.com\/cases\/caracter-company-is-er-niet-om-je-te-pleasen\/\" class=\"card card-case\" title=\"\u201cCaracter Company is er niet om je te pleasen\u201d\">\r\n\t\t<div class=\"card-img\">\r\n\t\t<img width=\"600\" height=\"450\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/25.-\u201c\u201cCaracter-Company-is-er-niet-om-je-te-pleasen\u201d\u201d.jpg\" class=\"img-fluid\" alt=\"\u201cCaracter Company is er niet om je te pleasen\u201d\" loading=\"lazy\" data-object-fit=\"cover\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/25.-\u201c\u201cCaracter-Company-is-er-niet-om-je-te-pleasen\u201d\u201d.jpg 600w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/25.-\u201c\u201cCaracter-Company-is-er-niet-om-je-te-pleasen\u201d\u201d-300x225.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t<\/div>\r\n\t<div class=\"card-body\">\r\n\t\t<img width=\"240\" height=\"240\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sisters-storteboom.jpg\" class=\"logo\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sisters-storteboom.jpg 240w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sisters-storteboom-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t<div class=\"equal-heights\">\r\n\t\t\t<p class=\"card-text\">\u201cCaracter Company is er niet om je te pleasen\u201d<\/p> \r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/a>\t\t\t\t<\/div>\r\n\t\t    \t<\/div>\r\n<\/div>","protected":false},"author":2,"featured_media":1379,"template":"","categories":[114,113],"tags":[82],"impact-audience":[89,90],"impact-format":[96],"impact-duration":[111],"impact-location":[105],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Een succesvolle relatie met je retailer - Caracter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.caractercommunity.com\/en\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Een succesvolle relatie met je retailer - Caracter\" \/>\n<meta property=\"og:description\" content=\"Voor wie een succesvolle relatie met de retailer wil Het speelveld waar leverancier&nbsp;en retailer elkaar tegenkomen verandert en het spel &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/\" \/>\n<meta property=\"og:site_name\" content=\"Caracter\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-24T12:09:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/Een-succesvolle-relatie-met-je-retailer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1245\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.caractercommunity.com\/#website\",\"url\":\"https:\/\/www.caractercommunity.com\/\",\"name\":\"Caracter\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.caractercommunity.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/Een-succesvolle-relatie-met-je-retailer.jpg\",\"contentUrl\":\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/Een-succesvolle-relatie-met-je-retailer.jpg\",\"width\":1920,\"height\":1245},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#webpage\",\"url\":\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/\",\"name\":\"Een succesvolle relatie met je retailer - Caracter\",\"isPartOf\":{\"@id\":\"https:\/\/www.caractercommunity.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#primaryimage\"},\"datePublished\":\"2019-09-09T08:02:08+00:00\",\"dateModified\":\"2020-01-24T12:09:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.caractercommunity.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academy\",\"item\":\"https:\/\/www.caractercommunity.com\/academy\/overview\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Een succesvolle relatie met je retailer\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Een succesvolle relatie met je retailer - Caracter","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.caractercommunity.com\/en\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/","og_locale":"en_US","og_type":"article","og_title":"Een succesvolle relatie met je retailer - Caracter","og_description":"Voor wie een succesvolle relatie met de retailer wil Het speelveld waar leverancier&nbsp;en retailer elkaar tegenkomen verandert en het spel &hellip;","og_url":"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/","og_site_name":"Caracter","article_modified_time":"2020-01-24T12:09:54+00:00","og_image":[{"width":1920,"height":1245,"url":"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/Een-succesvolle-relatie-met-je-retailer.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.caractercommunity.com\/#website","url":"https:\/\/www.caractercommunity.com\/","name":"Caracter","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.caractercommunity.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#primaryimage","inLanguage":"en-US","url":"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/Een-succesvolle-relatie-met-je-retailer.jpg","contentUrl":"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/Een-succesvolle-relatie-met-je-retailer.jpg","width":1920,"height":1245},{"@type":"WebPage","@id":"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#webpage","url":"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/","name":"Een succesvolle relatie met je retailer - Caracter","isPartOf":{"@id":"https:\/\/www.caractercommunity.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#primaryimage"},"datePublished":"2019-09-09T08:02:08+00:00","dateModified":"2020-01-24T12:09:54+00:00","breadcrumb":{"@id":"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.caractercommunity.com\/academy\/overview\/een-succesvolle-relatie-met-je-retailer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.caractercommunity.com\/en\/"},{"@type":"ListItem","position":2,"name":"Academy","item":"https:\/\/www.caractercommunity.com\/academy\/overview\/"},{"@type":"ListItem","position":3,"name":"Een succesvolle relatie met je retailer"}]}]}},"_links":{"self":[{"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/impact\/975"}],"collection":[{"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/impact"}],"about":[{"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/types\/impact"}],"author":[{"embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/media\/1379"}],"wp:attachment":[{"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/media?parent=975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/categories?post=975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/tags?post=975"},{"taxonomy":"impact-audience","embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/impact-audience?post=975"},{"taxonomy":"impact-format","embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/impact-format?post=975"},{"taxonomy":"impact-duration","embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/impact-duration?post=975"},{"taxonomy":"impact-location","embeddable":true,"href":"https:\/\/www.caractercommunity.com\/en\/wp-json\/wp\/v2\/impact-location?post=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}