{"id":1472,"date":"2020-01-24T16:57:20","date_gmt":"2020-01-24T15:57:20","guid":{"rendered":"https:\/\/www.caractercommunity.com\/?post_type=impact&#038;p=1472"},"modified":"2020-02-04T11:14:48","modified_gmt":"2020-02-04T10:14:48","slug":"van-trends-naar-npd-in-een-dag","status":"publish","type":"impact","link":"https:\/\/www.caractercommunity.com\/zh-hant\/academy\/overview\/van-trends-naar-npd-in-een-dag\/","title":{"rendered":"Van trends naar NPD in \u00e9\u00e9n dag"},"content":{"rendered":"\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>Voor wie onderscheidend wil blijven<\/h4>\n\n\n\n<p>Met innovaties blijf je relevant voor de consument \u00e9n voor je bedrijf. Gestructureerd, doeltreffend en succesvol innoveren is een uitdaging voor  marketeers, productdevelopers en productmanagers. De trends en hypes vliegen je om de oren. Hoe scheid je dan het kaf van het koren? <\/p>\n\n\n\n<p>In deze training\/workshop leer je om het product portfolio\nvanuit vogelvluchtperspectief te bekijken. Zo zie je heel snel of een kleine\naanpassing genoeg is, een line extensie nodig is of er toch een disruptieve\nbeweging in gang gezet moet worden. Dit alles zonder de kernwaarde van jouw\nbedrijf uit het oog te verliezen. <\/p>\n\n\n\n<h4>Je krijgt inzicht in<\/h4>\n\n\n\n<ul><li>Hoe je gestructureerd nieuwe producten\nontwikkelt <\/li><li>Hoe trends, tegentrends en hypes werken en wat\nde waarde daarvan is<\/li><li>Hoe de geschiedenis van jouw product de toekomst\nbepaalt<\/li><li>Hoe supermarkten, generaties, merken en jouw\neigen producten zich verhouden tot elkaar verhouden<\/li><li>Hoe je omgaat met cijfers en deze vertaalt in\nnieuwe producten <\/li><li>Wie je werkelijke (onverwachte) concurrent is<\/li><\/ul>\n\n\n\n<h4>Programma modules<\/h4>\n\n\n\n<ul><li>Trendtheorie<\/li><li>De invloed van sociaal culturele waarde op jouw\nproduct<\/li><li>Denk- en werkmodellen NPD<\/li><li>\u2018Het waarom\u2019 achter de cijfers <\/li><li>Culinaire strategie: ontwikkelen NPD<\/li><li>Herhaalaankoop-check<\/li><li>Pitchen productidee\u00ebn &nbsp;<\/li><\/ul>\n\n\n\n<h4>Jouw skills en resultaten na de training van trends naar NPD in een dag<\/h4>\n\n\n\n<ul><li>Je ontwikkelt een aantal productidee\u00ebn om de volgende dag mee aan de slag te gaan<\/li><li>Je kunt gestructureerd nieuwe producten ontwikkelen&nbsp; <\/li><li>Je begrijpt waarom producten wel of niet succesvol zijn<\/li><\/ul>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\" style=\"flex-basis:18%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.caractercommunity.com\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-1024x600.jpg\" alt=\"\" class=\"wp-image-1482\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:18%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.caractercommunity.com\"><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-1-1024x600.jpg\" alt=\"\" class=\"wp-image-1476\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-1-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-1-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-1-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-1.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:21.33%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/visiononfood.nl\/\"><img loading=\"lazy\" width=\"733\" height=\"247\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/logo-vision-on-food-klein.png\" alt=\"\" class=\"wp-image-1528\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/logo-vision-on-food-klein.png 733w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/logo-vision-on-food-klein-300x101.png 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:21.33%\"><\/div>\n\n\n\n<div class=\"wp-block-column\" style=\"flex-basis:21.33%\"><\/div>\n<\/div>\n","protected":false},"author":2,"featured_media":1525,"template":"","categories":[114,113],"tags":[15],"impact-audience":[55,54],"impact-format":[51],"impact-duration":[110],"impact-location":[60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Van trends naar NPD in \u00e9\u00e9n dag - Caracter Academy<\/title>\n<meta name=\"description\" content=\"Met innovaties blijf je relevant voor de consument \u00e9n voor je bedrijf. 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