{"id":966,"date":"2019-09-09T09:50:28","date_gmt":"2019-09-09T07:50:28","guid":{"rendered":"https:\/\/caracter.flyingkiwi.dev\/?post_type=impact&#038;p=256"},"modified":"2020-01-24T13:14:09","modified_gmt":"2020-01-24T12:14:09","slug":"maximaliseren-van-promotie-rendement","status":"publish","type":"impact","link":"https:\/\/www.caractercommunity.com\/zh-hant\/academy\/overview\/maximaliseren-van-promotie-rendement\/","title":{"rendered":"Maximaliseren van promotierendement"},"content":{"rendered":"\n<h4>Voor wie voor maximaal promotierendement wil gaan<\/h4>\n\n\n\n<p>Niet alleen door fabrikanten, maar ook door retailers wordt jaarlijks veel geld uitgegeven aan promoties. E\u00e9n van de pijlers van trade marketing is om zo goed mogelijk inzicht te krijgen in de effectiviteit van deze promoties. Hier wordt veel geld verdiend en ook verloren. Daarom bieden wij met deze 1-daagse workshop op praktische wijze inzicht in de manier om promoties succesvoller in te zetten vanuit een gezamenlijk belang van fabrikant en retailer. Hierbij is inzicht in de huidige promoties door middel van promotie analyses het uitgangspunt voor het formuleren van een strategisch promotiebeleidsplan. Dit plan vormt de basis een succesvolle aanpak van het folderbeleid en de overige promotionele activiteiten op de winkelvloer. <\/p>\n\n\n\n<h4>Je krijgt inzicht in<\/h4>\n\n\n\n<ul><li>Wat is de juiste analyse template om promoties goed te evalueren? <\/li><li>Welke measure heb ik hierbij nodig? <\/li><li>Welk type promotie kan ik het beste inzetten? <\/li><li>Wat zijn de uitgangspunten van een retailer? <\/li><li>Welke mogelijkheden heb ik op de winkelvloer om een promotie tot een succes te maken? <\/li><\/ul>\n\n\n\n<h4>Programma modules<\/h4>\n\n\n\n<ul><li>Promotie strategie<\/li><li>Promotie jaarplan<\/li><li>Templates<\/li><li>Strategische\/operationele implementatie<\/li><li>Winkelvloer executie<\/li><\/ul>\n\n\n\n<h4>Jouw skills en resultaten na de training maximaliseren van promotierendement <\/h4>\n\n\n\n<ul><li>Je formuleert en implementeert zelfstandig de promotiestrategie<\/li><li>Je hebt kennis van effectieve promotie analyse <\/li><li>Je hebt inzicht in de promotiedoelstellingen van een retailer<\/li><li>Je hebt een breed denkkader verkregen om dit onderdeel van trade marketing succesvol op te zetten en uit te voeren <\/li><\/ul>\n\n\n\n<p> Neem contact met ons op over onze tailormade ervaringen en mogelijkheden.  <\/p>\n\n\n\n<figure class=\"wp-block-gallery alignleft columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-1024x600.jpg\" alt=\"\" data-id=\"1482\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/maximaliseren-van-promotie-rendement\/caracter-next-2\/\" class=\"wp-image-1482\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-12-1024x600.jpg\" alt=\"\" data-id=\"1518\" data-full-url=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-12.jpg\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/maximaliseren-van-promotie-rendement\/caracter-fresh-12\/\" class=\"wp-image-1518\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-12-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-12-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-12-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-12.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"spotlight\">\r\n\t<div class=\"row\">\r\n\t\t\t<\/div>\r\n<\/div>","protected":false},"author":2,"featured_media":1380,"template":"","categories":[114,113],"tags":[12,17],"impact-audience":[55,54],"impact-format":[51],"impact-duration":[110],"impact-location":[60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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