{"id":967,"date":"2019-09-09T09:57:48","date_gmt":"2019-09-09T07:57:48","guid":{"rendered":"https:\/\/caracter.flyingkiwi.dev\/?post_type=impact&#038;p=257"},"modified":"2020-03-10T15:16:56","modified_gmt":"2020-03-10T14:16:56","slug":"doelgericht-category-management","status":"publish","type":"impact","link":"https:\/\/www.caractercommunity.com\/zh-hant\/academy\/overview\/doelgericht-category-management\/","title":{"rendered":"Doelgericht category management"},"content":{"rendered":"\n<div style=\"height:69px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>Voor wie de categorie optimaal wil laten presteren<\/h4>\n\n\n\n<p>Maximaal rendement binnen jouw categorie is een uitdaging voor iedere professional in sales, trade marketing en marketing. Gezamenlijke inspanningen van fabrikant en retailer met als resultaat het juiste schappenplan en het juiste assortiment. Uitgangspunt hierbij is natuurlijk  shopper gedrag op de winkelvloer. Dankzij category management zijn retailers en fabrikanten in staat het beste rendement op de winkelvloer te realiseren. Deze workshop geeft de noodzakelijke kennis om dit proces te implementeren in een organisatie. Zowel op strategisch als operationeel gebied. Interessante praktijkcases, gevarieerde rollenspellen en training van vaardigheden worden door ervaren deskundigen vanuit retailers en fabrikanten verzorgd.<\/p>\n\n\n\n<h4>Je krijgt inzicht in<\/h4>\n\n\n\n<ul><li>Uit welke fases bestaat category management?<\/li><li>Hoe sluit een categorieplan aan op een shopper?<\/li><li>Hoe beoordeelt een retailer een categorie?<\/li><li>Hoe de retail marketing mix optimaal in te zetten?<\/li><li>Hoe overtuig ik een retailer van mijn visie?<\/li><\/ul>\n\n\n\n<h4>Programma modules<\/h4>\n\n\n\n<ul><li>Shoppergedrag<\/li><li>Winkelschap<\/li><li>Rol retailer <\/li><li>Retail marketing<\/li><li>Category management proces<\/li><li>Templates &amp; basis modellen<\/li><li>Presenteren<\/li><li>Argumenteren &amp; verdedigen <\/li><\/ul>\n\n\n\n<h4>Jouw skills en resultaten na de training doelgericht category management<\/h4>\n\n\n\n<ul><li>Je bent in staat zelfstandig het category management proces op te zetten en te implementeren<\/li><li>Je hebt inzicht in de verschillende fases<\/li><li>Je bezit de kennis om vanuit diverse invalshoeken te denken en te handelen<\/li><li>Je bent in staat een categorievisie voor je eigen categorie op te stellen en te presenteren bij een retailer <\/li><li>Je bent in staat snel en effectief meerwaarde toe te voegen voor jezelf en voor de organisatie <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-gallery alignleft columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-11-1024x600.jpg\" alt=\"\" data-id=\"1515\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/doelgericht-category-management\/caracter-next-11\/\" class=\"wp-image-1515\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-11-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-11-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-11-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-11.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-11-1024x600.jpg\" alt=\"\" data-id=\"1516\" data-full-url=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-11.jpg\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/doelgericht-category-management\/caracter-fresh-11\/\" class=\"wp-image-1516\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-11-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-11-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-11-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-11.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"spotlight\">\r\n\t<div class=\"row\">\r\n\t\t\t\t        <div class=\"col-lg-4\">\r\n\t\t        \t<a href=\"https:\/\/www.caractercommunity.com\/cases\/caracter-company-helpt-sligro-category-management-naar-next-level-te-tillen\/\" class=\"card card-case\" title=\"Caracter Company helpt Sligro Category Management naar next level te tillen\">\r\n\t\t<div class=\"card-img\">\r\n\t\t<img width=\"1000\" height=\"665\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/35.-\u201cCaracter-Company-helpt-Sligro-Category-Management-naar-next-level-te-tillen\u201d.png\" class=\"img-fluid\" alt=\"Caracter Company helpt Sligro Category Management naar next level te tillen\" loading=\"lazy\" data-object-fit=\"cover\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/35.-\u201cCaracter-Company-helpt-Sligro-Category-Management-naar-next-level-te-tillen\u201d.png 1000w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/35.-\u201cCaracter-Company-helpt-Sligro-Category-Management-naar-next-level-te-tillen\u201d-300x200.png 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/35.-\u201cCaracter-Company-helpt-Sligro-Category-Management-naar-next-level-te-tillen\u201d-768x511.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t<\/div>\r\n\t<div class=\"card-body\">\r\n\t\t<img width=\"240\" height=\"240\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sligro.jpg\" class=\"logo\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sligro.jpg 240w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sligro-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t<div class=\"equal-heights\">\r\n\t\t\t<p class=\"card-text\">Caracter Company helpt Sligro Category Management naar next level te tillen<\/p> \r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/a>\t\t\t\t<\/div>\r\n\t\t    \t\t        <div class=\"col-lg-4\">\r\n\t\t        \t<a href=\"https:\/\/www.caractercommunity.com\/cases\/caracter-company-is-absoluut-van-waarde-geweest-voor-ons-bedrijf\/\" class=\"card card-case\" title=\"Caracter Company is absoluut van waarde geweest voor ons bedrijf\">\r\n\t\t<div class=\"card-img\">\r\n\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/4.-\u201c\u201dCaracter-Company-is-absoluut-van-waarde-geweest-voor-ons-bedrijf.\u201d\u201d-1024x683.jpg\" class=\"img-fluid\" alt=\"Caracter Company is absoluut van waarde geweest voor ons bedrijf\" loading=\"lazy\" data-object-fit=\"cover\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/4.-\u201c\u201dCaracter-Company-is-absoluut-van-waarde-geweest-voor-ons-bedrijf.\u201d\u201d-1024x683.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/4.-\u201c\u201dCaracter-Company-is-absoluut-van-waarde-geweest-voor-ons-bedrijf.\u201d\u201d-300x200.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/4.-\u201c\u201dCaracter-Company-is-absoluut-van-waarde-geweest-voor-ons-bedrijf.\u201d\u201d-768x512.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/4.-\u201c\u201dCaracter-Company-is-absoluut-van-waarde-geweest-voor-ons-bedrijf.\u201d\u201d.jpg 1275w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t<\/div>\r\n\t<div class=\"card-body\">\r\n\t\t<img width=\"240\" height=\"240\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sc-johnson.jpg\" class=\"logo\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sc-johnson.jpg 240w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/sc-johnson-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t<div class=\"equal-heights\">\r\n\t\t\t<p class=\"card-text\">Caracter Company is absoluut van waarde geweest voor ons bedrijf<\/p> \r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/a>\t\t\t\t<\/div>\r\n\t\t    \t<\/div>\r\n<\/div>","protected":false},"author":2,"featured_media":1398,"template":"","categories":[114,113],"tags":[12],"impact-audience":[55,54],"impact-format":[51],"impact-duration":[111],"impact-location":[60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Doelgericht category management - September 2020<\/title>\n<meta name=\"description\" content=\"Dankzij category management zijn retailers en fabrikanten in staat maximaal rendement op de winkelvloer te realiseren. 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