{"id":979,"date":"2019-09-09T10:03:42","date_gmt":"2019-09-09T08:03:42","guid":{"rendered":"https:\/\/caracter.flyingkiwi.dev\/?post_type=impact&#038;p=269"},"modified":"2020-01-24T13:09:32","modified_gmt":"2020-01-24T12:09:32","slug":"de-basis-leggen-voor-trade-marketing","status":"publish","type":"impact","link":"https:\/\/www.caractercommunity.com\/zh-hant\/academy\/overview\/de-basis-leggen-voor-trade-marketing\/","title":{"rendered":"De basis leggen voor trade marketing"},"content":{"rendered":"\n<div style=\"height:66px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4>Voor wie een sterke basis in trade marketing wil<\/h4>\n\n\n\n<p>Omzetmaximalisatie op de winkelvloer. Dat is het doel van trade marketing. Samen met de retailer de categorie laten groeien door in te spelen op de behoefte van de consument, passend binnen de uitgangspunten van de winkelformule. Retailers verwachten van leveranciers &nbsp;een professionele trade marketing invulling. Een professioneel vakgebied dat retailers en leveranciers &nbsp;helpt om hun strategische doelen te bereiken. Inzicht in trade marketing is dan ook van cruciaal belang voor een organisatie. Deze workshop brengt overzichtelijk alle onderdelen van dit brede vakgebied in kaart. De praktische implementatie staat hierbij centraal. Binnen \u00e9\u00e9n dagdeel begrijp je de basics van dit vak en begrijp je de toegevoegde waarde ervan. <\/p>\n\n\n\n<h4>Je krijgt inzicht in<\/h4>\n\n\n\n<ul><li>Uit welke onderdelen bestaat trade marketing?<\/li><li>Wat kan trade marketing voor mij en mijn organisatie betekenen <ul><li>In de externe relatie met retailers <\/li><li>in de interne organisatie <\/li><\/ul><\/li><li>Hoe moet ik beginnen met het opzetten van trade marketing?<\/li><li>Wat zijn handige tips &amp; trics? <\/li><\/ul>\n\n\n\n<h4>Programma modules<\/h4>\n\n\n\n<ul><li>Toegevoegde waarde trade marketing<\/li><li>Trade marketing in de interne organisatie<\/li><li>Trade marketing effectief inzetten in de externe retailer relaties<\/li><li>Rollen, taken en verantwoordelijkheden trade marketing<\/li><li>Stappenplan professionalisering trade marketing<\/li><li>Trade marketing plan<\/li><\/ul>\n\n\n\n<h4>Jouw skills en resultaten na de training de basis leggen voor trade marketing<\/h4>\n\n\n\n<ul><li>Je weet uit welke onderdelen trade marketing bestaat <\/li><li>Je weet hoe je hiermee het verschil kunt maken richting een retailer<\/li><li>Je hebt inzicht in de visie en doelen van trade marketing voor jouw eigen organisatie<\/li><li>Je hebt voor je eigen organisatie een pragmatisch trade marketing plan voor de komende 3 jaar<\/li><\/ul>\n\n\n\n<p>Wil je meer verdieping op deze onderdelen: van categorie visie, data analyse, shoppergedrag, retail P\u2019s, schapvisie etc? Dan is de <a href=\"https:\/\/www.caractercommunity.com\/academy\/overview\/kickstart-voor-junior-trade-marketeers\/\">Kickstart<\/a> training misschien ook iets voor jou.&nbsp;Hier bieden we je &nbsp;meer diepgang op trade marketing aan. <\/p>\n\n\n\n<figure class=\"wp-block-gallery alignleft columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-4-1024x600.jpg\" alt=\"\" data-id=\"1495\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/de-basis-leggen-voor-trade-marketing\/caracter-next-4\/\" class=\"wp-image-1495\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-4-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-4-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-4-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-4.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Blanco-2-1024x600.jpg\" alt=\"\" data-id=\"1496\" data-full-url=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Blanco-2.jpg\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/de-basis-leggen-voor-trade-marketing\/blanco-2\/\" class=\"wp-image-1496\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Blanco-2-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Blanco-2-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Blanco-2-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Blanco-2.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"author":2,"featured_media":1397,"template":"","categories":[113],"tags":[16],"impact-audience":[56],"impact-format":[51],"impact-duration":[108],"impact-location":[60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - 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