{"id":983,"date":"2019-09-23T15:03:31","date_gmt":"2019-09-23T13:03:31","guid":{"rendered":"https:\/\/caracter.flyingkiwi.dev\/?post_type=impact&#038;p=583"},"modified":"2020-01-24T13:09:04","modified_gmt":"2020-01-24T12:09:04","slug":"business-analysis-insights-voor-trade-marketeers","status":"publish","type":"impact","link":"https:\/\/www.caractercommunity.com\/zh-hant\/academy\/overview\/business-analysis-insights-voor-trade-marketeers\/","title":{"rendered":"Business analysis &#038; insights voor trade marketeers"},"content":{"rendered":"\n<h4>Voor wie maximaal resultaat uit data wil halen<\/h4>\n\n\n\n<p>In onze dagelijkse praktijk is data volop aanwezig. Een veelvoud aan bronnen zorgen voor een stroom aan cijfers en achtergrond \u00adinformatie. Voor trade marketeers is het dan ook d\u00e9 uitdaging hier de gewenste informa\u00adtie uit te halen en dit duidelijk en overzichtelijk weer te geven in rapporten, analyses, etc. Een basisvoorwaarde om dit succesvol uit te voeren is een goede beheersing van Excel. De verschillende formules en grafieken waar de trade marketeer dagelijks mee te maken heeft staan dan ook centraal. Aansluitend op deze basiskennis gaan we uitgebreid in op GfK, Nielsen en IRI data. Je leert hoe deze informatie effectief te gebruiken in elke gewenste situatie. Kortom een must voor elke trade marketeer die meer uit zijn data wil halen. Snel, effici\u00ebnt en effectief. <\/p>\n\n\n\n<h4>Je krijgt inzicht in<\/h4>\n\n\n\n<ul><li>Welke Excel formules en grafieken zijn noodzakelijk voor een trade marketeer?<\/li><li>Wanneer gebruik ik welke templates?  <\/li><li>Welke template gebruik ik om GfK, Nielsen en IRI data effectief te presenteren? <\/li><li>Wat zijn handige tips &amp; tricks in Excel? <\/li><\/ul>\n\n\n\n<h4>Programma modules<\/h4>\n\n\n\n<ul><li>Excel grafieken<\/li><li>Excel formules<\/li><li>Toegepaste analyses voor de onderdelen: assortiment \/ promotie \/ schapruimte \/ prijs<\/li><li>Handige templates <\/li><li>Tips &amp; tricks <\/li><\/ul>\n\n\n\n<h4>Jouw skills en resultaten na de training business analysis &amp; insights voor trade marketeers &nbsp;<\/h4>\n\n\n\n<ul><li>Je beheerst alle vaardigheden om snel en effici\u00ebnt met Excel aan de slag te gaan<\/li><li>Je bent in staat formules, templates, grafieken, etc. te bouwen en te implementeren <\/li><li>Je beheerst een breed aanbod van analyses op de onderwerpen: assortiment \/ promotie \/ schapruimte \/ prijs, waarmee je direct resultaat kan boeken <\/li><li>Je bent in staat GfK, Nielsen en IRI data effectief te gebruiken in elke gewenste situatie <\/li><\/ul>\n\n\n\n<p>Neem contact met ons op over onze tailormade ervaringen en mogelijkheden. <\/p>\n\n\n\n<figure class=\"wp-block-gallery alignleft columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-2-1024x600.jpg\" alt=\"\" data-id=\"1489\" class=\"wp-image-1489\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-2-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-2-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-2-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Next-2.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"1024\" height=\"600\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-5-1024x600.jpg\" alt=\"\" data-id=\"1490\" data-full-url=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-5.jpg\" data-link=\"https:\/\/www.caractercommunity.com\/academy\/overview\/business-analysis-insights-voor-trade-marketeers\/caracter-fresh-5\/\" class=\"wp-image-1490\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-5-1024x600.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-5-300x176.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-5-768x450.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2020\/01\/Caracter-Fresh-5.jpg 1508w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"spotlight\">\r\n\t<div class=\"row\">\r\n\t\t\t\t        <div class=\"col-lg-4\">\r\n\t\t        \t<a href=\"https:\/\/www.caractercommunity.com\/cases\/caracter-company-heeft-data-inzichtelijk-gemaakt\/\" class=\"card card-case\" title=\"Caracter Company heeft data inzichtelijk gemaakt die voor ons bedrijf heel waardevol is.\">\r\n\t\t<div class=\"card-img\">\r\n\t\t<img width=\"1024\" height=\"576\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/6.-\u201dCaracter-Company-heeft-data-inzichtelijk-gemaakt-die-voor-ons-bedrijf-heel-waardevol-is.\u201d-1024x576.jpg\" class=\"img-fluid\" alt=\"Caracter Company heeft data inzichtelijk gemaakt die voor ons bedrijf heel waardevol is.\" loading=\"lazy\" data-object-fit=\"cover\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/6.-\u201dCaracter-Company-heeft-data-inzichtelijk-gemaakt-die-voor-ons-bedrijf-heel-waardevol-is.\u201d-1024x576.jpg 1024w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/6.-\u201dCaracter-Company-heeft-data-inzichtelijk-gemaakt-die-voor-ons-bedrijf-heel-waardevol-is.\u201d-300x169.jpg 300w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/6.-\u201dCaracter-Company-heeft-data-inzichtelijk-gemaakt-die-voor-ons-bedrijf-heel-waardevol-is.\u201d-768x432.jpg 768w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/6.-\u201dCaracter-Company-heeft-data-inzichtelijk-gemaakt-die-voor-ons-bedrijf-heel-waardevol-is.\u201d.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t<\/div>\r\n\t<div class=\"card-body\">\r\n\t\t<img width=\"240\" height=\"240\" src=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/yoni.jpg\" class=\"logo\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/yoni.jpg 240w, https:\/\/www.caractercommunity.com\/wp-content\/uploads\/2019\/09\/yoni-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t<div class=\"equal-heights\">\r\n\t\t\t<p class=\"card-text\">Caracter Company heeft data inzichtelijk gemaakt die voor ons bedrijf heel waardevol is.<\/p> \r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/a>\t\t\t\t<\/div>\r\n\t\t    \t<\/div>\r\n<\/div>","protected":false},"author":2,"featured_media":1372,"template":"","categories":[114,113],"tags":[17],"impact-audience":[56,55],"impact-format":[51],"impact-duration":[110],"impact-location":[60],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business analysis &amp; insights voor trade 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